easy promos

Building and exploiting your GDPR-compliant data is often one of the weak points of SMEs. Indeed, SMEs frequently do not have an updated database to create marketing campaigns. This is what we are going to look at in this post. The presentation originally comes from a webinar in Spanish by the Valencian Chamber of Commerce. I hope you will find its translation helpful.

In this blog post, we will go through the following agenda points:

Key aspects
GDPR
How to build a database
How to exploit a database with campaign examples
Programmes: CRM, email, and automation.

1. Key Aspects

2. General Data Protection Regulation (GDPR)

As you probably know, you can’t store data nor use data that is unnecessary for the purpose of your campaign. For example, if you are a children’s clothes shop, you will need to target parents who have children and their children’s ages. You should only ask for these two pieces of information, and nothing more.

If you would like to know a bit more about data privacy law rules in the EU, UK, and the USA, I recommend you to read this blog.

Privacy policy

You must communicate your privacy policy to your customers, which should be the answers to the questions below:

Which information to collect about your clients and users
Which people have access to the information
Who is responsible for the data processing
The period during which you are going to store data and the users’ possibility to exercise the ARCO rights (Access, Rectification, Cancellation, and Opposition).

A) Example of a promotion registration form

B) Plugin GDPR

3. How to build a database

A) IN-PERSON RAFFLE TO GET A DATA BITE

B) GOOGLE FORMS

You can use Google Forms to create questionnaires. Google Forms will create a link to the form, which can be used for webinars and newsletters.

C) easy promos

D) FACEBOOK PROSPECTS REGISTRATION FORM

The purpose of social media advertising is to generate revenue through selling your products and getting prospects to sign up for your newsletter. To entice them to do so, it is recommended to offer discounts and a have call-to-action button such as ‘sign up’.