Skyrocket your reputation and attract new clients by becoming your own publicist

How to rapidly grow your email list, credibility and visibility without paid advertising or expert credentials.

1. What you’ll discover:

• • Why  guest posting to media is a must for you NOW (even if you don’t feel ready)

• • Everything you need and don’t need to rock your business and life with guest posting on your side!

• • How to nail it despite your already packed schedule

• How to level up fast by just being yourself, right now!

If you want to attract quality clients and grow your email list like crazy, you want to stand out from the noise! Make a big impact with your gifts and be discovered for your unique, personal magic…

Guest posting is the most low-risk, high converting way to, grow your email list, authority and business FAST…

2. About Susie Moore

First of all, Susie is from the UK, lived in Australia and now living in the USA.

She used to work as a business developer and started working as a coach on a side-business.

Also, she would be reading lots of great content from blogs and websites. She was worried about how people would found out about her beyond the family and friends’ circles. A website she was paying most attention to was MindBodyGreen

As a life coach, she started becoming more aware of other coaches. She read a lot about coaching on that website and started submitting her first article to Mind Body Green. That became her very first guest post. She received nearly 4000 shares on her very first piece and got a massive reach with this guest posting tool. She became hooked.

3. How does guest posting work?

Basically, you submit your piece of content normally between around 600 and 700 words to a media outlet that speaks to you, that has your ideal avatar/audience reading it.

Additionally, at the end of your guest post, you have your call-to-action, meaning you are asking your readers to click to something. That can be your blog, your website, your landing page, your books.

As a result of your call-to-action, you will get all sorts of benefits such as increase of subscribers, one-on-one clients, social media followers, webinar sign-ups, sales’ page visitors, book sales, programmes and so much more. In fact, all Susie’s one-on-one clients come through referrals via her online contact form after seeing her in the media.

Using this guest posting method, she grew her email list by 29000+ subscribers in just 9 months for FREE (sometimes she was getting paid to contribute) and landed coaching clients at $1500 + per hour (with a waiting list).

4. Guest posting is the root of all the best publicity.

First and foremost, let me clarify what she means when she talks about media. Media includes online newspapers, magazines, radio, tv, facebook lives.

Secondly, there is another cool thing that happens once you start sharing your work and stories, influencers start to pick it up. They start sharing your stories because it’s out there and relevant as well as speak to their audience.

But, fear not if you have a different background and no connections, this works for every market and media. Even being from a foreign country can be a real advantage to you.

5. So why should you be doing this?

Well, you get the edge because people know about you.

Indeed, it’s pure and simple: discovery, i.e, get more clients buying your products or services.

Of course, you get more credibility and authority from getting your name appearing in big media outlets.

As a consequence, you can increase your rates just as a matter of getting media.

Besides, more opportunities open up to you such as speaking gigs, bookings.

You also get an expert status and make a bigger impact. If you have something of value and use to people. It also works forever, since your articles live forever. People can discover you at any time or day.

Since she has had regular students and clients, she has refined this highly teachable and repeated system for guest posting opportunities and hot leads on the regular…

6. So, tell me…

Have you ever guest posted? Are you happy with the results? If not, why?

Not all media is created equal.

• • ROADBLOCK #1: I don’t have time to invest in this!

• ROADBLOCK #2: I’m not an expert!

Think instead what you have to share and contribute to the world?

Here are a few topic ideas:

NB: Inside Secret!

Once you started creating content and getting featured for it, you get quickly known for your topic, because it’s the sharing that makes you an expert, not the other way around!

• ROADBLOCK #3: Isn’t it easier to run Facebook Ads?

Well, Facebook Ads cost a lot in the long run. Furthermore, with all of the advertising noise on Facebook and Instagram, standing out has become much harder.

Not to mention, you get more quality leads from guest posting than ads.

7. What you need is a process.

Indeed, this is all you need…

• The best kept secret content creators know
• How this stuff actually works
• How to make it happen as fast and easily as possible

Now, let’s dive in the best kept secret content creators know.

Write like you are talking to a friend by using your voice the way that you speak.

Use short sentences, dialogues and share a message.

Finally, she shared with us her 5 time-saving media secrets to increase your impact (and not your to-do list):

Part 1) Pitch your existing content (or pick your first area of focus, i.e topic). Eg blog, youtube video…

Part 2) Write for places that syndicate

For example, Susie has a column with a website Greatist. This website shares/syndicates content with others. She never wrote one blog posts for these websites like WebMD. This is what she calls writing one blog post and turning into twenty.

Part 3) Share guest posts on your website or blog.

Part 4) Repurpose and share your content again and again.

Part 5) Finally, rock those warm leads!

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Tips on how to build the perfect Social Media Strategy

I recently attended a really interesting webinar about how to build the perfect Social Media Strategy.

Although some of the information in this post may not surprise you, you will definitely learn a thing or two!

So, let’s start with the Social Media Strategy agenda points. You can then decide to deep dive into what you feel you lack information about.

Join us for a free DATA-DRIVEN training session with our friends @quintly! We’re going to present some brand new research, and talk about building the ideal social strategy.
https://t.co/NPKIbemOZb pic.twitter.com/fI2JqfvdHq

— Mention (@Mention) April 18, 2018

https://platform.twitter.com/widgets.js

The first presentation was delivered by Tilo Kmieckowiack from @quintly who talked about:

• What excellent social posts have in common in terms of length, content type and hashtags
• How to write the perfect Social Media post.

The second presentation was delivered by Patrick Whatman from @Mention who dived into Social Media Strategy:

• How to and Why focus on engagement
• Learn from your competitors
• Monitor your campaigns.

1. Let me share with you a bit about Tilo’s background

Tilo is the Brand/Product and Communications Manager of Quintly for the German-speaking markets, i.e Germany, Austria and Switzerland. He works from Cologne, Germany.

His daily job is to create a Social Media Campaign analysis and case studies to optimise the company’s social media strategy. One of the perks of being part of this company is access to a big database. Indeed, the Quintly Marketing team analyses over 10 million posts from Facebook and Instagram per month. In this presentation, he shares his findings of how the perfect social media post looks like.

2. So, let’s start with the Facebook Analysis

a) Data Range analysed

• January 2018
• 239,327 pages
• 11,472,559 posts

b) Analysed Dimensions

• Message length
• Message type
• Date
• Tag 
• Likes
• Comments
• Shares
• Interactions
• Reactions
• Emojis 
• Hashtags #⃣

c) Means of Success: Average Interaction per Post

Results:

• Users most commonly post links, however, videos and also photos receive much more interactions on average
• The Post volume is highest during the week but posts on weekends get more interactions
• Most posts contain either 0 or 30-150 characters. According to the findings, a text of 1-50 characters receives the most interactions
• A large number of posts does not contain emojis. Nonetheless, moderate emoji usage of 1-8 shows higher interactions
• Hashtags are seldom used on Facebook, besides posts without hashtags receive more interactions.

Consequently, what does the ‘perfect’ Facebook post looks like? It looks like this:

• Limits to 50 characters in length
• Uses emojis moderately
• Doesn’t use hashtags
• Is posted at weekends
• Uses videos and images wisely

⚠ Bear in mind that content quality is important, too! This analysis only covers objective technical factors. Analyse your own performance and compare it to the presented results, in order to optimise your own strategy.

3. Now let’s move on to Instagram Analysis

a) Data Range analysed

• January 2018
• 41,389 Instagram profiles
• 1,019,978 posts.

b) Analysed Dimensions

• Message length
• Message type
• Date
• Tag
• Likes
• Comments
• Interactions
• Emojis
• Hashtags

c) Means of Success: Average Interaction per Post

Results:

• Users post images most often, yet videos get the most interactions
• Most posts are published during weekdays. However, posts on weekends receive more interactions
• Most posts contain between 0 and 150 characters, but posts with up to 50 characters get the most interactions
• Many profiles don’t use emojis, yet posts with 1-3 emojis show most interactions
• Most posts contain no or few hashtags. Posts with 1-3 hashtags receive most interactions. Note that with Instagram, you can up to 10 hashtags but you need to ensure that they are relevant to the post.

So, what does the ‘perfect’ post on Instagram looks like? It looks like this:

• Limits to 50 characters in length
• Uses emojis moderately
• Reduces hashtags to max 10
• Is posted mostly at weekends
• Uses videos and carousel wisely

Additionally, you can also check his presentation with graphs on Quintly’s Website.

All in all, Social Media Analytics can help you benchmark your content performance against our analysis.

The second presentation was delivered by Patrick Whatman from @Mention.

1. Now let’s move on to Patrick’s background

Patrick is from New Zealand and works in Paris, France. He is the Digital Content Marketer of Mention. His presentation focuses on Social Media Strategy around the following topics:

• Engagement
• Social Listening 
• Influencer Marketing
• Competitive Analysis
• Data Tracking.

Patrick started off his talk with a fun quiz to make a point about engagement.

2. Do you know the answer to this quiz question?

Q: Who is the most re-tweeted musical artist of all time?

A: BT K-Pop Group with:

• 252 000+ re-tweets
• Winner Billboard for ‘Best Social Artist’ in 2017-2018
• More than 10 million followers
• Performed at 2017 American Music Awards.

3. EVEN SO, why should you care?

This data proves that social media success is closely linked to engagement.

Mention’s Twitter Report 2018 -Top 5 hashtags (for engagement):

1. #Love_Yourself
2. #Jimin
3. #BTS
4. #DNA
5. #THELASTJEDI

Amongst these hashtags, the top 4 are coming from this K-Pop band.

4. YET, how do they do this?

It’s all about engagement. They engage with their fans by:

• Holding contests. They ask their fans to draw, respond, and tell stories about their faves
• Rewarding fans for their re-tweets. They send personal ‘Thank you’ messages
• Creating their own emojis.

Their success lies in the creation of online communities, mainly on Twitter, but also a bit on Instagram and a lot of forums, where fans do all the stuff for them.

5. then, why engagement matters?

It is important to emphasise engagement in your social media campaign because of:

a) The Snowball effect

Indeed, Social Media is all about connections: your followers, their followers…Your message reaches much further if shared with all these connections

b) Platforms reward engagement

Organic Reach is about winning in ‘the feed’. The more likes, shares and comments, the more likely Facebook, Twitter, etc will promote your post for you.

c) Respond early and often to foster a community. This is valid for viral campaigns or simple customer support

• When a social media user gets in touch, you need to be there to help
• Build momentum for key posts and campaigns
• Catch issues before they get out of hand.

d) Social Listening comes in handy

Here are the reasons:

• You can’t respond to messages you don’t know to exist
• You may not be able to stay glued to all your social media account at all times
• Social Listening tools tell you when you (or your keywords) have been mentioned and let you respond directly.

A good Social Listening tool such as Mention saves you time and efforts. It also lets you focus on creating winning campaigns.

6. SINCE SOCIAL MEDIA IS CONSTAnTLY EVOLVING, WOULD YOU CONSIDER a Bot AS PART OF A SOCIAL MEDIA STRATEGY?

In short, the answer is ‘No’ for Social Media and here is why. On Social Media, bots aren’t necessary or advisable. Unless you are a very big brand, you are not going to miss too many things. However, Social Listening will help you not miss all these little things and details.

Still, if you build or use a bot for your website, make sure you set it up with narrow parameters, it can be a good thing. Though, don’t show too obvious automated responses.

7. CONSECUTIVELY, The next step of YOUR SOCIAL MEDIA STRATEGY success is to work with influencers

Social-power users help build the brand by:

• Expanding your reach (because their customer/fan base is engaged)
• Increasing buying decisions for your products/services through their audiences thanks to their advice
• Making you look good! When you hang out with the cool guys, it makes you look cool, too!

8. NOW, How to get started?

• Find influential users relevant to your business (similar brands/topics within your network). They can be macro-influencers or micro-influencers. This article will help you find cost-free micro-influencers
• Figure out what you can offer: free product, exposure, money
• Reach out to influencers and kindly suggest to work together. Many will say ‘no’ but not everyone.

9. AFTER ALL, Why should you care about what your competitors do?

Because a competitive analysis helps you solve your problems, and understand and learn from your prospects and customers.

It will allow you to easily find out:

• What your customers are interested in
• What content or marketing strategies might be effective
• Possibly even find new customers this way by interacting with them.

10. BESIDES, How can you track campaigns? And why would you bother?

Simply because you need to evaluate with tracking tools for the success of your campaign.

Indeed, the best campaigns are data-driven:

• Learn from your last campaign to optimise the next
• Influential people and outlets talk about you (eg on public holidays when your business may be closed)
• Find out key events in the campaign that affected your performance
• Assess the overall response to the campaign based on factual evidence to build engagement (eg top 10 content pieces per month or year).

11. Last but not least, Patrick shares his top tips

• Use unique and branded hashtags for brand awareness and engagement. Why? Because non-popular branded hashtags are easier to track
• Watch for sudden changes (spikes and dips) and understand why
• Identify your most and least effective content
• Measure key metrics such as volume, reach, countries, languages…

Finally, SOCIAL MEDIA STRATEGY presentations were wrapped up with Questions and Answers.

Q: Can 15-30 hashtags work?

A: No. You need to concentrate on using relevant hashtags. Bear in mind as well that some hashtags are banned, temporarily or permanently. Let me give you one piece of advice: relevant hashtags in Instagram captions (descriptions). You may add some other hashtags after the description following blank spaces but they may not be as relevant.

Q: Do you think it’s good practice to post the same content on multiple platforms?

A: No. Every platform is different. Cross-posting isn’t recommended. Besides, consider that Twitter has recently changed its rules. They do not allow anymore the same content posted on different Twitter accounts or similar channels. Furthermore, hashtags aren’t been used on Facebook. As for the message length, Twitter restricts messages to 240 characters, which is lower than most other Social Media Networks.

Q: How to better utilise Instagram for stories?

A: Keep an eye on trends and news and be aware of the new features and tools. As discussed previously, stay engaged with informative or funny content. Another important piece of news recently surfaced on Later, the exclusively Instagram scheduling app. They said that the algorithm prioritises people’s different content. Indeed, Instagram can tell and promote brands and people who use all of its features and have varied content (not only the same format or type of content over and over). Thus, they will bring further up your content into the feed. An interesting feature that has been rolled out is Instagram ‘highlights’ on your profile page. You can highlight a particular story to be viewed over and over again without any time limitations.

Q:  What channels do you advise focusing on?

A: That depends on the market(s) you are working for. You need to adjust your strategy to the country/market specifics. For eg, in Germany, there are very few people using Twitter, while there are 30 million users on Facebook.  Twitter is quasi-exclusively used by journalists and politicians. However, journalists can pick up topics to write about, which will be brought to the mass media. So, Twitter shouldn’t be completely written off.

Guest blogging and Community Management for other marketing companies

I have worked for a branding agency Anarium, for which I am guest blogging. In other terms, I write on their behalf Marketing Business to Business blog posts (B2B) on any topics related to ‘Branding’.

I also create and share posts on their Social Media Accounts, namely Instagram and Twitter.

3dman_eu / Pixabay

What is Anarium Agency?

StockSnap / Pixabay

It is a Boutique Naming, Branding and Brand Communication and Consultancy Agency based in London (United Kingdom).

It caters both for startups and established businesses from across a range of industries.

Anarium Agency is expert in:

• Brand Naming
• Brand Strategy
• Brand Identity and Brand Communication.

Anarium has worked extensively for clients such as:

• Nespresso,
• Cardio Legend
• Found Generation
• The Glass Pineapple
• Updown Cork Restaurant
• Huddle Pin
• Shower with me…

You can also find and follow Anarium Agency on:

Link:

http://www.twitter.com/anariumagency

Link:

http://www.instagram.com/anariumagency

geralt / Pixabay

In the below section, you will find all blog posts written for them.

Just click on the arrow symbol to access the posts.

 

How to create a matching brand and company culture

 

BRAND POSITIONING: HOW TO DIFFERENTIATE YOUR BRAND FROM YOUR COMPETITORS’